HOGOKI
守護者
A domain with a story
The fox that keeps watch.
Hogoki (守護者) means Protector, or Guardian. Born from a song, raised by a neighborhood, and kept safe by its Kitsune. Now it is ready for its next keeper.
01Origin
It began with How the Gods Kill.
The name Hogoki came to its owner while listening to Danzig's "How the Gods Kill." In that heavy, slow-building song, a word took shape: a guardian, something that stands watch.
The domain was registered and then sat quietly for a couple of years, waiting for a purpose.
02The Watch · Bay Area
For three years, the fox watched over a neighborhood.
2014
Launched as a neighborhood crime awareness and reporting brand.
2015–16
Neighbors share alerts, report incidents and look out for each other.
2017
The site is shelved. The domain and the Kitsune marks are kept.
03The Kitsune
A fox, a symbol of protection.
In Japan, the Kitsune guards shrines and the people who come to them. The original Hogoki marks were kept for that reason: the fox and the name, 守護者, say the same thing.
守
To protect, to keep safe
護
To guard, to defend
者
The one who does it
Looking for its next guardian.
- 01The Hogoki domain name
- 02Original Kitsune logo marks
- 03This site theme and story
Inquiries
hello@koshaku.com